The Genesis G70 is an important car for Korea’s new luxury brand and the latest entry in the highly-competitive small luxury car segment. Despite sedan sales on a general decline, luxury shoppers have more choice than ever with completely redesigned entries from BMW and Volvo and entirely new vehicles from upstart brands like Afla Romeo and Tesla. Instead of striking out in a different direction with the G70 (Like Volvo’s S60 or Infiniti’s Q50), Genesis has taken on the seemingly impossible task of targeting the 3-Series with laser precision.
