
Chrysler has been on the ropes for a while now, with its catalog whittled down to just two minivan models in mid-2026. That’s about to change, as Stellantis global design boss Ralph Gilles believes the brand is set for a complete renewal. Part of that revival includes rebadging two Fiat models for the U.S. market: a sleek fastback and a sharp crossover.
The Fiat Grizzly Fastback and Grizzly SUV form the basis of the “new” Chryslers, which are expected to wear the Arrow model name when they arrive on our shores. While the Fiat models sold elsewhere offer mild-hybrid, electric, and gas options, we don’t yet know which powertrain options will be available here.
Badge engineering is nothing new, especially for Chrysler, which has shared platforms and engineering with several brands over the years, but Gilles was adamant that the new models won’t just be a rebadge job. Unique styling and other elements will differentiate the Arrows from their global counterparts, with Gilles noting that they will be much more distinct than previous platform-sharing initiatives, such as the short-lived Dodge Hornet/Alfa Romeo Tonale duo.
The Arrows will also take Chrysler styling in a new direction, with sharp lines and futuristic shapes. They may share some design elements with the Airflow concept, and the recently updated Pacifica minivan’s front end is likely a good preview of what we’ll see when the new models arrive.
Chrysler’s rebirth comes as Stellantis looks to rejuvenate its entire portfolio. The automaker said it would prioritize four of its many brands: Fiat, Jeep, Peugeot, and Ram. That effort also includes slimming its platform portfolio, with the STLA Small and Medium platforms being phased out. The five-year plan doesn’t include selling or discontinuing any Stellantis brands so far. Still, new Chrysler models don’t guarantee its ongoing success, so the rumor mill will likely continue churning.
